SKAFLD×BEATS
SIGNAL · BEA-20 · Hold (data) · P7

Sell-Through Velocity — Drops Tracker

Measure sell-through velocity for limited-edition colorway drops and collaborations. Track units/hour post-launch, compare across drops, and predict sellout timing to inform inventory decisions.

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BLOCKED — Awaiting Beats sales data access
Requires real-time unit sales feed from Beats commerce/DTC systems (Sam, sponsor). Cannot build velocity metrics without transactional data. Prototype shows intended interface only.

Drop Velocity · Intended

Real-time sell-through for limited releases
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Units/hr (peak)
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Avg sellout time
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Drops tracked

Velocity Curve — Last Drop

[Area chart: units sold per hour from drop launch · T+0 through sellout · annotated inflection points (social post, influencer mention, email blast)]
● T+0: Launch ● T+2h: Social boost ● T+8h: Email blast ● T+14h: 80% sold

Drop History — Comparison

Pill × Stussy (Statement Red)
Mar 2025 · Limited 5,000 units
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Units/hr peak
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Sellout time
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Social mentions
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Resale premium
Studio Pro × Kim K (Dune)
Jan 2025 · Limited 10,000 units
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Units/hr peak
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Sellout time
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Social mentions
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Resale premium
Solo 4 × Union LA
Nov 2024 · Limited 3,000 units
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Units/hr peak
—
Sellout time
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Social mentions
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Resale premium

Velocity Benchmarks

[Bar chart: avg sell-through velocity per drop type · Colorways vs. Collabs vs. Seasonal · with industry benchmark line]